Concept proposal · Not an official visit.brussels initiative
PPHILEAS × BRUSSELS

A PHILEAS CITY CONCEPT

From Brussels
to the world.

What if Brussels sent small ambassadors around the world—passed from hand to hand, one photo and one human encounter at a time?

Discover the journey ↓See how it works →
FROM BRUSSELSBRUSSELS
●●●●●
TO THE WORLD
●●●
ONE TOKEN
ONE PHOTO
PASS IT ON
BRUSSELS ✦ ONE TOKEN ✦ ONE PHOTO ✦ PASS IT ON ✦ BRUSSELS ✦ THE WORLD

HOW IT WORKS

A simple gesture.
An endless journey.

01
⌁

Scan

Scan the QR code to open the token’s travel journal and discover where it has been.

02
▣

Snap

Add one photo of the place where you are. Your moment becomes part of its story.

03
⇢

Pass

Give the real token to someone new and let the Brussels adventure continue.

THE JOURNEY · CONCEPT DATA

Seven ambassadors.
A world of stories.

Follow every token in real time—from its first handover in Brussels to each new city, country and encounter.

7Brussels tokens
96Holders
8,450Kilometres
12Countries
LIVE JOURNEY · EXAMPLEBrussels → the world
BRUSSELSLONDONBERLINROMEPARIS

Illustrative data for discussion purposes

BRUSSELS · 01
THE FIRST PASS
“The journey is made by the people we meet.”

MORE THAN A TOKEN

Human. Physical.
Digital.

Phileas transforms a small physical object into a collective travel story. Each handover is real. Each photo is a memory. Each route can be followed and shared.

  • A human adventureReal encounters between visitors and residents.
  • A physical linkA Brussels object that truly travels.
  • A digital storyA public map, visual journal and measurable impact.

LET’S IMAGINE IT TOGETHER

Brussels is the start.
The rest is unwritten.

The number of tokens, their identity, launch locations, challenges, events and social media storytelling can all be co-created.

Start the conversation ↗